Who We Are
We are Dean and Phil. Our first Social Media experience began in Australia, 2010 when we created and managed our first Facebook and Instagram business accounts for the 2 companies we worked for. Since moving back to South Africa we have concentrated more on Social Media and now manage the socials of OK Foods Stores, STIHL distributors, Build it Stores and a collection of small businesses.
Please take a moment to view our informative video
How Does It Work
We look forward to having you join our team. Here is an
overview of what we offer and how we propose doing it.
To begin, we will either create new Social Media accounts
for you from scratch (No set up fees for our OK Store clients), or we will walk
you through connecting us to any established social media. Don't worry, we will
guide you step by step. Once we are connected, or created new, we will ensure
you are correctly set up and own your digital assets to use going forward.
We will then begin
with a regular schedule of posting as that is how Meta’s algorithm notices and
suggests followers, as well as joining and posting to local groups. Once completed and your profile set up, we
recommend using Meta Ads to very quickly put your socials in front of customers
and build a useful following. By useful, we mean geographically close enough to
the store to convert into actual “feet”, or being in the area very often. R24 a
day is the entry level budget for a Meta Ad campaign to run, so the more budget
you add, the more you can layer options and grow your socials. Over and above
Meta Ads, we would also like to note that photos from inside the store add to
the success on social media and it allows a “story telling” element that followers
respond to as much as specials.
Lets Get The Ball Rolling
We find that Facebook is still the dominant social media
platform in South Africa currently, in terms of local reach, community
interaction, and sales conversion. As Facebook is still the most effective way
of promoting to all demographics, we focus on that while monitoring Instagram,
and now Tiktok accounts. Should they become more relevant, we will shift our
energies there for our clients. We do suggest to our clients to use Business
WhatsApp as an additional store contact. WhatsApp is quickly becoming the
preferred means of communication with customers and is being integrated into
Meta services. We can assist in linking Instagram, Tiktok and/ or Business
WhatsApp profiles you have as a free service, and any post scheduling or other
organic management is available for additional monthly costs. We are always
happy to trial suggestions, learn and grow towards getting more customers in
our clients' stores.
Reach is the total number of people who see your content
Engagement is a measure of how people are interacting with
your content. For example: Likes and Favorites. Comments, Direct Messages,
Replies
Please also note: Since Jan 2024, Meta has throttled business profiles engagement to move businesses to “Pay-to-Play” with Meta Adverts. The minimum cost of Meta Advertising is R24 a day, which we offer to our Corporate clients at cost from Meta.
Here is a more in depth look at what we provide. Feel free to skip past the numbered points if you want only the main information…
The first thing we do is connect to your business through the Business Manager with Partner access, and an Admin connection to Phil Steynberg profile with full permissions. We can do this step by step over the phone, or you can provide me with your Facebook log in details. I will log in as you (you will need to verify it as I do) to create the setup. You can change your password after that for your own peace of mind.
Your account is then set up to reflect your correct business contacts, hours, website, and usernames. Your profile picture and banners are matched to the National Mother account.
We then post and
promote your weekly content, interspersed with other interesting content to
attract customers and balance your content between advertising and
entertaining. This is achieved using a WhatsApp group where we get content from
you in the form of in store images, and have you check the accuracy of the
content we create from them. Once a relationship grows, we find this becomes
quick and easy. We have access to the Owner’s Portal so have all the relevant
Promotional and Specials Catalogues.
We make sure to
add any T&Cs and useful hashtags to all posts and tag the relevant pages.
Business notices
are posted about in advance, like stock take days or changes to business hours
on holidays etc.
We reply to
messages and direct customers in the right direction, or answer standard
questions immediately. (“What time do you close today?” for example). WhatsApp Business has been
joined to Meta Business Suite, but we will leave all WhatsApp Business messages
to be replied to in store directly.
We respond to both
good and bad reviews in a professional manner.
Comments on social
media platforms are monitored for spam, questions, feedback or issues and dealt
with professionally.
We encourage owners to be admins of the Facebook Pages so
they can easily see what we are doing and how we operate. Complete
transparency.
Your store’s analytics are monitored to check that the
information is reaching the right demographic and working to its best
advantage. Time of day, type of media used, links to other pages, useful
hashtags etc is important in getting information successfully to your potential
customers.
If you would like to run competitions, we will assist in
creating those.
Lastly, we advertise any job vacancies, and funnel the applicants to your requested email address.
